Country music star Keith Urban surprised fans by performing a free concert in the parking lot of Buc-ee's in Athens, Alabama, drawing an unexpectedly large crowd of over 6,000 people. Urban, who had only decided to stage the performance a month prior, humorously admitted he anticipated a turnout of just 100 to 200 attendees. Before the show, he donned a Buc-ee's uniform and worked behind the counter serving brisket, further endearing himself to fans. His concert came alongside the release of the official music video for his duet with Lainey Wilson, 'Go Home W U,' which creatively incorporated footage from the CMA Fest. Urban's spontaneous performance was widely shared on social media, contributing to the excitement and turnout. The event showcased Urban's down-to-earth personality and connection with his fanbase.