In light of BTS member Suga's recent DUI incident, Samsung Electronics is weighing the potential risks of continuing their brand ambassador contract with him. Although the company has not made any immediate moves to remove Suga from advertisements due to the contract being with BTS collectively, it acknowledges the need for careful consideration given the controversy. Reports indicate that Samsung Germany has already removed promotional images of Suga with the Galaxy S24 Ultra from their social media accounts. An insider noted that the situation requires ongoing observation and reflects the serious implications of promoting someone involved in a social controversy. Suga's history of strong support for Samsung products, including his declaration of 'No iPhone, only Galaxy', complicates the decision further, as his popularity and fan loyalty are significant. No official statement from Samsung has been released regarding the matter yet, leaving fans and the public in anticipation.