Joe Freshgoods Launches New Balance Collaboration in Paris

Joe Freshgoods is set to debut his latest collaboration with New Balance, the 990v6 sneaker, through an art exhibition titled 'A Friend Named Cousin' in Paris, coinciding with the 2024 Olympics. The collection features two vibrant monochromatic colorways—'Prom Blue' and 'Paris Red'—that showcase the shoe's chunky silhouette and luxurious materials. The exhibition will take place at Les Filles du Calvaire from July 26 to July 30, where the sneakers will be available for purchase. Although the global release details remain unconfirmed, anticipation is high due to Freshgoods' creative history with New Balance and the unique art context. The 990v6 represents a modern twist on the classic sneaker line, incorporating both style and comfort. Artists including Jewel Ham and Goldie Williams will also display their works at the exhibition, further enhancing its cultural significance.