Olympic athletes use TikTok

As the 2024 Paris Olympics approaches, athletes are increasingly using TikTok to share their experiences, transforming the traditional Olympic narrative. These 'haul' videos showcase athletes unboxing their sponsored gear, with millions tuning in to see the fashionable uniforms designed for the games, leading some to label it as 'fashion's biggest Olympics ever', supported by LVMH. Notable athletes like Alica Schmidt and Tayleigh Willis are leading the trend, while others, like Coco Gauff and Sarah Douglas, provide glimpses into their journeys to the Olympic Village, including room decorations and unique accommodations. The trend has created a more relatable and engaging view of the Olympics, as athletes share everything from catering experiences to personal anecdotes. This new wave of social media engagement is helping athletes connect with fans and build anticipation ahead of the games that officially start on July 26, 2024.