Patagonia Orders Remote Workers to Relocate or Quit

Patagonia has given 90 of its Customer Experience (CX) team members an ultimatum to relocate closer to the company's hubs or face losing their jobs. Employees were informed at a Town Hall meeting with a three-day deadline to decide. Those who opt to move must do so by September 30 and are offered relocation assistance. This move, affecting over two-thirds of the CX team, has sparked discontent among workers who feel it contradicts the brand's values. Patagonia, known for its sustainable ethos, is undergoing a significant restructuring impacting its remote workforce.