Justin Baldoni Hires PR Team Amid Feud

Blake Lively's film 'It Ends With Us' had a strong $50 million opening at the box office, but overshadowing this success are rumors of a feud between Lively and director Justin Baldoni. In response to mounting speculation about their relationship, Baldoni has hired crisis PR manager Melissa Nathan, known for her work with Johnny Depp during his trial with Amber Heard. This move indicates a serious attempt to manage the fallout from the perceived tensions, which have been exacerbated by Baldoni's absence from promotional events and social media dynamics. Sources suggest that the conflict may stem from Lively and her husband Ryan Reynolds having significant control over the film's final cut, leading to further discord. Amidst these challenges, Lively has emphasized the importance of addressing domestic violence issues related to the film's themes. The situation continues to unfold as both actors navigate their public images amidst these controversies.