Blake Lively is facing intense backlash following the release of her film 'It Ends With Us', with critics accusing her of downplaying the serious subject matter of domestic violence during promotional events. Fans expressed disappointment in her overly lighthearted marketing approach, which included phrases deemed inappropriate for the film's themes. Norwegian journalist Kjersti Flaa reignited discussions around Lively's behavior by sharing a past interview clip where Lively exhibited 'mean girl energy', prompting widespread criticism. Flaa's experiences with Lively have led her to highlight the importance of accountability for celebrities, contrasting Lively's demeanor with the kindness shown by Kristen Stewart during a separate interview. Despite the backlash, 'It Ends With Us' has achieved significant box-office success, grossing over $180 million. The juxtaposition of Lively's criticism with the film's financial performance raises questions about celebrity behavior and public perception.