WNBA Secures $2.2 Billion Media Rights Deal

The WNBA has secured a groundbreaking media rights deal worth approximately $2.2 billion over 11 years, significantly boosting its annual revenue from $50 million to $200 million. This surge in value is largely attributed to the increased popularity of women's basketball, spearheaded by rookie sensation Caitlin Clark. The new agreements involve major networks like Disney, NBC, and Amazon, each having their own WNBA packages. This deal, negotiated alongside the NBA's $75 billion media rights package, includes provisions for additional rights packages that could bring in an extra $60 million annually. The influx of revenue is expected to transform the league, enhancing player salaries and overall financial stability. Viewership has seen a dramatic rise, with games featuring Clark drawing record numbers, underscoring her impact on the league’s growth.