Alphabet, Google's parent company, reported a strong performance in Q2 2024, achieving $84.72 billion in revenue, a 14% increase from $74.6 billion in the same quarter last year. Net income rose to $23.62 billion, marking a significant 28.6% increase compared to Q2 2023. Notably, Google Cloud surpassed $10 billion in quarterly revenue for the first time, driven by the adoption of generative AI, while YouTube ad revenue increased to $8.66 billion. CEO Sundar Pichai highlighted ongoing strength in both Search and Cloud as key drivers of growth. However, a potential $23 billion acquisition of cybersecurity firm Wiz fell through, as the company opted to remain independent. Despite challenges, including a recent backlash over AI tool rollout, Alphabet's stock saw a 24% rise in the first half of the year.