Beyoncé Launches SirDavis Whisky Brand

Beyoncé Knowles-Carter has announced the launch of her new American whiskey brand, SirDavis, in collaboration with Moët Hennessy, inspired by her great-grandfather, Davis Hogue, a moonshiner during Prohibition. The whiskey, priced at $89 per bottle, features a blend of 51% rye and 49% malted barley and will be finished and bottled in Texas, reflecting her roots. Knowles-Carter expressed her passion for whiskey and her desire to share that experience with others, stating that the creation of SirDavis felt 'predestined' after learning about her family history. SirDavis has already garnered accolades, including Best in Class for American Whiskey at the 2023 SIP Awards. Pre-orders began on August 20, and the whiskey is set to be released in September, with a unique flavor profile crafted in partnership with master distiller Bill Lumsden. This venture marks a significant expansion of Beyoncé's business empire, following her recent success in the hair care industry with Cecred.