GM Rebrands BrightDrop Vans Under Chevrolet

General Motors is integrating its BrightDrop electric commercial vans into the Chevrolet brand to leverage Chevrolet's extensive dealership network and boost sales. This rebranding effort, effective from the 2025 model year, aims to expand BrightDrop's reach and accessibility, enhancing its service network and customer base. BrightDrop's Zevo 400 and 600 vans will be renamed Chevrolet BrightDrop 400 and 600, and continue to be manufactured at GM's CAMI assembly plant in Ontario. Despite initial high expectations, BrightDrop's sales have been underwhelming, prompting this strategic shift. Chevrolet dealers must meet specific requirements to sell and service these electric vans, which is expected to drive volume and support GM's competitive stance against Ford and other rivals in the commercial EV market.