HMD Global has launched a new Barbie-branded flip phone, designed to cater to Gen Z's growing interest in digital detoxes and nostalgia for simpler technology. The phone, priced at £99 ($130.74), is currently available in the UK and features a T9 keyboard, a 5-megapixel camera, and comes with Barbie-themed stickers, but lacks internet access and social media apps. This release follows the success of the Barbie film and aims to provide a fun alternative to smartphones, which often contribute to digital fatigue. The device encourages users to engage in more direct communication, such as calling and texting, while also offering customization options with interchangeable covers. HMD's chief marketing officer emphasized that the phone is a response to the overwhelming digital buzz of modern life, appealing to a demographic eager for a break from constant connectivity. A U.S. launch is anticipated soon, with details to be shared on HMD's social media channels.