Brazil Grants Special Status to Scotch Whisky

Brazil has granted Scotch whisky special protected status under a Geographical Indication, enhancing its legal recognition and helping to combat counterfeiting. This status, the first granted to a foreign product in Brazil since 2019, is projected to boost exports by £25 million over the next five years, according to the Department for Business and Trade. Trade Secretary Jonathan Reynolds emphasized that this move would provide Scottish distillers with confidence to access one of the world's largest economies without facing competition from counterfeit products. The Scotch Whisky Association (SWA) reported that Scotch whisky exports were valued at £5.6 billion in 2023, highlighting its significance to the UK economy. The recognition places Scotch whisky alongside other prestigious spirits like Tequila and Cognac, reinforcing its quality and heritage. This development comes as the industry faces challenges, with a noted decline in export volumes to Brazil amidst global economic pressures.