Jessica Alba Promotes Honest Renovations on Today Show

Jessica Alba has embraced a 'tradwife' summer aesthetic, sporting a low-cut, pale blue floral sundress during her promotional appearances for her show 'Honest Renovations'. While her outfit aligns with the recent trend of 'tradwife' fashion popularized on TikTok, Alba maintains her identity as a successful entrepreneur and the primary breadwinner for her family, having built The Honest Company to a $1.4 billion valuation. During her recent appearances, including on the Today Show, she discussed the emotional impact of her reality series, which focuses on surprising families with home renovations. Alba expressed that these renovations symbolize new beginnings, referring to the process as 'repotting'. Additionally, she announced her step down as Chief Creative Officer at The Honest Company, although she will remain involved in a strategic advisory capacity. Her fashion choices and professional journey have drawn attention and admiration from her fans and the media alike.