Brazil has imposed a nationwide ban on the social media platform X, owned by Elon Musk, after the company failed to comply with a Supreme Court order to appoint a legal representative and remove accounts linked to misinformation. The ban forced millions of Brazilians to turn to alternative platforms like Bluesky, which saw a significant increase in users amid the shutdown. The conflict escalated after Musk's refusal to follow court directives, leading to accusations of censorship from Musk and claims from Brazilian authorities that X was creating an environment of impunity. The ban, which also includes hefty fines for users attempting to bypass it, comes as Brazil approaches municipal elections, raising concerns about the influence of misinformation. This situation highlights ongoing tensions between social media companies and Brazilian regulatory bodies, reflecting a broader struggle over content moderation and free speech. Critics argue that X has been complicit in spreading disinformation, while Musk's supporters maintain the ban infringes on free speech rights.