Vice President Kamala Harris's campaign has announced a substantial investment of $370 million in advertising for the upcoming election, with $170 million allocated for television and $200 million for digital platforms such as Hulu, Roku, and YouTube. This effort, described as the largest digital ad reservation in American political history, aims to target voters in key battleground states between Labor Day and Election Day. The campaign will also air ads during high-viewership events like major sports games and popular TV show premieres, and even on Fox News to reach conservative-leaning independents. This strategy seeks to counter former President Donald Trump's campaign, which has yet to announce a comparable advertising plan. Additionally, Harris's campaign emphasizes securing ad spots early to lock in lower rates and prime placements. The total pro-Harris and anti-Trump ad spend, including support from super PACs, will reach at least $620 million.