Angel Reese's Hershey Partnership Celebrated at Barbie Night

Wintrust Arena hosted a Barbie-themed night to honor the Chicago Sky and their rookie star, Angel Reese, known as 'Bayou Barbie.' Reese has significantly impacted the WNBA both on and off the court, launching her podcast 'Unapologetically', collaborating with Hershey's Reese's candy for exclusive merchandise. Her influence is credited with boosting viewership, exemplified by the high ratings of the Sky's recent game against the Aces. Reese's branding ventures are praised for blending her personal identity with commercial partnerships, drawing attention from sports legends like Megan Rapinoe and Sue Bird. The Hershey Company has joined in the celebration by releasing limited-edition merchandise featuring Reese's Pieces and Reese's name, inspired by fan engagement.