Oklahoma State head coach Mike Gundy is emphasizing a strict focus on football as the 2024 season begins, putting a halt on discussions about NIL deals and the transfer portal until December. Gundy has instructed his players to tell their agents to stop requesting more money, declaring that all negotiations are postponed during the season. This directive comes as Oklahoma State prepares to open its season against South Dakota State on August 31. The Cowboys are entering the season ranked No. 17 in the AP Top 25, led by standout running back Ollie Gordon II, who won the Doak Walker Award last season. Gundy, entering his 20th season, is determined to push for another Big 12 Championship and a place in the expanded College Football Playoff.