Real Estate Agent's Breath-Edited Video Goes Viral

Mike Hege, a realtor, entrusted his Gen Z assistant to edit a promotional video, resulting in a comic masterpiece filled with breaths and gestures instead of professional editing. The video, showcasing Hege's pauses and mannerisms, gained immense popularity on social media, amassing millions of views and widespread acclaim. Despite the unexpected outcome, the Gen Z editor's creativity and humor struck a chord with viewers, sparking calls for a well-deserved raise. This collaboration highlights the evolving marketing strategies that leverage social media and unconventional approaches to engage audiences effectively. Hege's trust in his employee's innovative freedom underscores the importance of fostering employer-employee relationships built on trust and creativity in the digital age.