Tyler Perry's Divorce In The Black Boosts Prime Video

Tyler Perry's latest film, 'Divorce in the Black', has achieved significant success on Amazon Prime Video, despite receiving poor critical reviews, holding a 0% rating on Rotten Tomatoes. The film garnered over 498 million minutes of viewership within its first four days and drove more new subscriptions to Prime Video than any previous Amazon MGM-produced project. It debuted at No. 3 on Nielsen’s Top 10 streaming chart for the week of July 8-14, trailing behind Netflix’s 'Beverly Hills Cop: Axel F' and Paramount’s 'If'. While critics have lambasted the film's quality, audience reception has been notably more favorable, with a 74% approval rating. The film’s narrative revolves around a tumultuous marriage and themes of love and betrayal, resonating with viewers and solidifying Perry's status in the entertainment industry. This success is part of a larger deal Perry has with Prime Video, which includes multiple upcoming projects.