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Bollywood Films Struggle to Draw Audiences
Ajay Devgn and Tabu's film 'Auron Mein Kahan Dum Tha' had a disappointing opening weekend, collecting a total of Rs 6.75 crore despite a slight growth on its second and third days. This performance is significantly lower compared to their past collaborations like 'Bholaa' and 'Drishyam 2'. The film's initial growth was insufficient even with promotional offers such as Buy One Get One (BOGO). Simultaneously, Janhvi Kapoor's 'Ulajh' also struggled at the box office, earning Rs 4.90 crore over its first three days, reflecting poor audience turnout despite preview screenings and promotional efforts. Both films faced stiff competition from Hollywood releases and have failed to attract significant viewership. Overall, the low box office numbers for these films highlight a challenging period for Bollywood in drawing audiences to theatres.
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