The Baltimore Ravens have unveiled a new alternate purple helmet featuring gold stripes, a gold facemask, and their alternate raven logo without the usual 'B' in the middle. This design, which complements their purple Color Rush uniforms, has received largely positive reactions from NFL fans. The helmet will make its debut during one unspecified game in the 2024 season. This change follows the NFL's 2022 rule adjustment allowing teams to wear a second helmet. The Ravens' senior V.P. of marketing, Brad Downs, highlighted the meticulous design process, emphasizing the helmet's striking appearance and compatibility with existing uniforms.