Philip Morris International (PMI) announced a $600 million investment to build a new manufacturing plant for Zyn nicotine pouches in Aurora, Colorado, set to begin operations by 2025. The facility will create 500 direct jobs and is expected to have an annual economic impact of $550 million. This expansion aims to meet the rising demand for Zyn, especially among young adults, and aligns with PMI's goal of promoting a 'smoke-free future.' Despite its popularity, Zyn faces scrutiny over health risks and legal challenges related to nicotine addiction and flavored tobacco sales. The investment underscores PMI's strategy to diversify away from traditional cigarettes following its $16 billion acquisition of Swedish Match, the maker of Zyn, in 2022.