Southend United is entering a new era following Justin Rees' takeover, creating optimism as they prepare for their match against York City. Southend's manager Kevin Maher emphasizes the importance of building a long-term football club, noting that while there is excitement, the season will have its ups and downs. Meanwhile, Luton Town's manager Rob Edwards acknowledges the pressure on his team to achieve immediate promotion after their relegation from the Premier League, expressing confidence in his squad's capabilities. Luton begins their Championship season against Burnley and aims to contend for the top spots. Despite losing key players, Edwards remains focused on not overspending and aims to strengthen the squad before the transfer window closes. Expectations are high among fans for both clubs as they embark on their respective seasons.