Mohawk Chevrolet Features GM CEO in TikTok Series

Mohawk Chevrolet, a New York dealership, has gained significant attention on TikTok with its parody series 'The Dealership', inspired by 'The Office'. The latest episode, 'Mohawk Goes To Corporate', features GM CEO Mary Barra and showcases a humorous pitch to rename the Chevrolet Silverado to 'Rado'. Grace Kerber, the marketing creator behind the series, humorously argues that removing 'Silver' from the name leaves only 'Rado', emphasizing that 'Silver does not equal gold'. This viral series has attracted over 10 million views across multiple episodes, leading to an invitation from GM to film at their headquarters. Both Kerber and GM executives praised the collaboration, highlighting the creativity and engagement of the Mohawk team. The success of the series reflects a new approach to marketing that resonates with younger audiences and leverages humor effectively.