NCAA Blocks Oklahoma State's Helmet QR Codes

The NCAA has prohibited Oklahoma State from using QR codes on football helmets intended to link fans to a donation site for the school's NIL fund, classifying them as advertising marks. Oklahoma State's athletic director Chad Weiberg criticized the ruling, expressing disagreement with the NCAA's interpretation and highlighting the need for rule modernization as college sports evolve. Despite the setback, the university plans to display the QR codes in other areas, such as the stadium and video scoreboard, to maximize fundraising opportunities. Coach Mike Gundy emphasized the initiative's potential to engage fans nationally and enhance the NIL value for student-athletes. The NCAA's decision reflects ongoing tensions between traditional amateurism rules and the rapidly changing landscape of college athletics that allows athletes to profit from their name, image, and likeness. Oklahoma State aims to advocate for changes in the rules while complying with the NCAA's current regulations.