Influencers in the Formula 1 community are increasingly rebranding their online identities, allegedly due to cease and desist orders from F1 aimed at creators monetizing its branding. Notable changes include the rebranding of the podcast Paddock Project, which previously operated under a name directly referencing F1, and influencer Mikaela Kostaras, who hinted at receiving such an order. Commentator Toni Cowan-Brown has noted ongoing rumors regarding these legal threats over the past six months, indicating that F1 is targeting those profiting from its brand. This aggressive stance contrasts sharply with other sports leagues like the NBA, which generally embraces content sharing as a form of marketing. Historically, F1 has been known for its strict brand protection, having previously sent legal letters to prominent figures, including driver Lewis Hamilton. The situation has sparked concerns among influencers about the future of their partnerships within the F1 ecosystem.