Cryptocurrencies are emerging as a pivotal issue in the 2024 US presidential election, garnering bipartisan support and significant interest from younger voters. A survey by the Blockchain Association found that 30% of swing state voters are more likely to support pro-crypto candidates, with 83% wanting politicians to have a solid understanding of digital assets. Gen Z and Millennials, who make up 40% of the electorate, show a strong inclination towards crypto-friendly policies, with 51% of young voters likely to vote for a candidate supporting crypto. This trend is evident across party lines, with young crypto owners almost evenly split between Democrats and Republicans. Both Donald Trump and Kamala Harris are adjusting their campaigns to appeal to this demographic, with Trump actively promoting crypto and Harris facing pressure to adopt a more favorable stance. Coinbase and other industry leaders believe that the pro-crypto young voter bloc could be decisive in swing states, potentially tipping the scales in closely contested races.