During the 48-hour Amazon Prime Day event, online shoppers in the United States spent approximately $14.2 billion across retailers, with major companies like Walmart and Target offering competitive deals. Amazon's Prime Day saw an estimated $7.2 billion spent on the first day alone, driving back-to-school spending up by 210% compared to the previous year. The event featured early access deals, with an average spend per order of $60.03, and a significant rise in 'buy now, pay later' purchases. Discounts on electronics, apparel, and other items were prevalent, with online sales boosted by consumer demand for value and strategic spending.