Beso Beach Club in Palma Nova is set to kick off its new season, offering a luxurious experience with its Basque-Mediterranean fusion cuisine and stunning beachfront location. Following the successful launch of Beso Beach in Formentera, the brand has expanded to various locations including Ibiza and Tulum. In the realm of beach tourism, Marmari Beach on Kos island has been recognized for possessing some of the whitest sands in Europe, ranking third globally according to a recent study. The research analyzed sand samples from 200 beaches, highlighting the appeal of European shores, particularly in Greece, which features prominently in the rankings. Meanwhile, Athens continues to emerge as a vibrant city destination, praised for its food scene and cultural experiences, making it an attractive getaway from Istanbul. However, not all areas in the Mediterranean are thriving; Orihuela's local government faces criticism for neglecting the region, negatively impacting its tourism reputation.