Country singer Keith Urban surprised fans with a last-minute concert at a Buc-ee's in Athens, Alabama, after he had the idea during a previous visit. He donned a Buc-ee's apron and worked behind the counter, serving barbecue and shouting 'Fresh brisket on the board!' before performing for an enthusiastic crowd of about 5,500 attendees. Urban announced the pop-up show just hours in advance via social media, attracting fans from near and far. He expressed surprise at the large turnout, initially expecting only a small audience. His performance included new music and a rendition of Lynyrd Skynyrd's 'Sweet Home Alabama.' Buc-ee's, known for its barbecue and excellent customer service, has been expanding its reach since opening its first Alabama location in 2019.