WNBA All-Star Game Sets Viewership Record

The 2024 WNBA All-Star Game set a record with 3.44 million viewers on ABC, surpassing the previous high of 1.44 million in 2003 by 139%. This event not only became the most-watched WNBA All-Star Game in history but also the third-most viewed WNBA game ever, following two matches from 1997. Team WNBA triumphed over Team USA with a score of 117-109, led by Arike Ogunbowale, who scored 34 points and earned MVP honors for the second time. The game showcased rising stars Caitlin Clark and Angel Reese, contributing to the game's appeal and record-breaking viewership. This season has seen a significant increase in viewership, with 17 games reaching at least one million viewers, a feat previously unattained in 16 years. The All-Star Game's success reflects the growing popularity of women's sports and enhanced broadcast strategies, coinciding with new media rights deals for the league.