Columbus sports radio host Marc 'Chops' Finch expressed outrage live on air over the decision to display a bucket of Coors Light beer during a show, less than 24 hours after NHL star Johnny Gaudreau and his brother Matthew were killed by an alleged drunk driver. The brothers were cycling in New Jersey when they were struck by 43-year-old Sean M. Higgins, who has been charged with two counts of vehicular homicide. Finch pointed out that the show prior had removed the beer display out of respect but management insisted on putting it back up, prompting his furious rant. He urged listeners to direct their complaints to upper management, stating, 'I have to sit here next to it; I don’t want to today.' The Gaudreau brothers were in town for their sister's wedding, which was subsequently canceled due to the tragedy. This incident has sparked discussions about sensitivity in advertising amid tragic events in the sports community.