The Korean Business Research Institute has released the July brand reputation rankings for film actors, with Lee Jung Jae, Lee Je Hoon, and Uhm Tae Goo leading the list. Lee Jung Jae topped the rankings with a significant index of 5,810,169, reflecting a 64.72% increase, attributed to his roles in 'Star Wars' and 'The Acolyte'. Lee Je Hoon climbed to second place with a brand reputation index of 4,697,290, following the release of his film 'Escape', which explores a gripping DMZ narrative. Uhm Tae Goo saw a dramatic rise of 451.39%, landing in third place with a score of 4,531,967. Additionally, Jung Eunji and Lee Jung Eun topped the drama actor brand reputation rankings, showcasing their success with the hit series 'Miss Night and Day'. The popularity of various K-drama series, including 'Good Partner' and 'My Sweet Mobster', further underscores the thriving entertainment landscape in Korea.