The Dallas Cowboys are facing criticism as they head into the 2024 season, with concerns primarily centered around owner Jerry Jones and the team's handling of key player contracts. Despite finally signing CeeDee Lamb to a lucrative extension, the Cowboys have not yet secured a new deal for quarterback Dak Prescott, leaving his future uncertain as he approaches free agency in 2025. Critics, including NFL agents, have suggested that Jones prioritizes profits and headlines over winning, claiming that the franchise has become stagnant under his leadership. The Cowboys' backup quarterback situation with Trey Lance has not inspired confidence, further complicating their roster challenges. As the season approaches, the lack of proactive management could lead to significant consequences for the team if Prescott explores options elsewhere. Overall, there is a growing sentiment that the Cowboys may struggle to meet expectations amid ongoing uncertainties.