Dunkin Donuts is facing a boycott initiated by conservatives after the company reportedly declined to advertise on the Rumble video platform, due to its association with right-wing culture. Rumble CEO Chris Pawlowski revealed that Dunkin's position required the removal of controversial figures like Steven Crowder from the platform to proceed with advertising. This has led to the trending hashtag #BoycottDunkinDonuts on social media, reflecting the ongoing tension between advertisers, content platforms, and creators. While some supporters of the boycott argue that Dunkin's stance infringes on free speech, others view it as a prudent move to protect the brand's image. The incident highlights the complexities companies face in a polarized media landscape where they must navigate diverse consumer reactions. The impact of this boycott on Dunkin's business and advertising policies remains uncertain.