ESPN chairman Jimmy Pitaro announced plans to integrate AI technology into a personalized version of 'SportsCenter' set to launch alongside a new standalone app in 2025. This service will allow fans to receive tailored news, highlights, and analysis based on their individual preferences, addressing the shift away from traditional cable TV. Pitaro emphasized that AI will enhance clip generation and narration, ultimately benefiting the sports industry and fans alike. As part of this initiative, ESPN is also exploring partnerships for local game distribution, reinforcing its role as a central hub for sports content. Additionally, the company aims to introduce features like betting and fantasy sports within the app. The overarching strategy seeks to adapt to the evolving digital landscape and maintain ESPN's relevance in the sports media sector.