Perplexity AI has introduced a new revenue-sharing program for publishers following allegations of plagiarism from media outlets like Forbes and Wired. The 'Publishers Program' aims to address concerns about ethical AI use by compensating publishers when their content is cited in Perplexity's AI-generated answers. Major media organizations, including Time and Fortune, have signed on, with initial interest reportedly high from over a dozen publishers shortly after the announcement. The program offers a double-digit percentage of ad revenue to publishers, which could multiply based on the number of articles used in a single response. In a broader context, discussions around AI's impact on authenticity continue, as initiatives like '100% Human' emerge to promote genuine human-created content amidst growing AI usage in journalism and education. This reflects a significant shift in the media landscape as stakeholders navigate the challenges posed by AI-generated content and its implications for copyright and originality.