Viewership Soars for Paris Olympics on NBC

The Paris Olympics have seen a significant uptick in viewership compared to previous Games, with NBC reporting a daily average of 34 million viewers and record-breaking advertising revenue exceeding $1.25 billion. This marks an 83% increase from the Tokyo 2020 Games and is attributed to a more favorable time zone for U.S. audiences and a strong performance by American athletes. Many Americans are rearranging their daily routines to watch the events, with reports indicating a decline in workplace productivity as a result. The opening ceremony attracted 28.6 million viewers, making it the most-watched Summer Olympics opener since 2012. NBCUniversal's approach has included celebrity involvement, enhancing viewer engagement and excitement. This turnaround is seen as a relief for NBC after lackluster viewership in recent Olympic events due to pandemic-related restrictions.