While hosting the 2024 Grammys for the third consecutive year, Trevor Noah made several jokes regarding Taylor Swift and her relationship with Travis Kelce. Noah referenced the economic impact of Swift's concerts, and jokingly addressed the backlash from NFL fans over the camera panning to Swift at Kelce's games. He pledged to cut to a football player each time Swift's name was mentioned, fulfilling this promise by showing Terry Crews. Swift was seen laughing along with these jokes.