LOEWE's FW24 campaign, shot by David Sims, features actor Daniel Craig and brand ambassador Greta Lee in a reductionist style against a plain white background, emphasizing the Americana influence in Craig's knitted jumpers and Lee's masculine tailoring. The collection showcases works by artist Richard Hawkins, highlighting pieces like the Squeeze Bag and Campo Biker Boots. Craig's versatile portrayal mirrors the diverse styles he wears, while Lee's natural poise complements the fluidity in the garments. LOEWE's campaign intertwines fashion and identity, accentuating the interplay between clothing and personal narratives, with Craig embodying the collection's fusion of pop culture and aesthetic inspiration.