NBC Sports Launches 'NASCAR Nonstop' Ad Format

NASCAR fans can look forward to uninterrupted viewing experiences during upcoming Cup Series races at Daytona, Atlanta, and Talladega as NBC Sports launches its 'NASCAR Nonstop' format. This new broadcasting method will eliminate full-screen ads during green flag racing, opting instead for split-screen advertisements. This initiative aims to enhance the viewing experience by ensuring live coverage of every green flag lap, addressing long-standing complaints about missing critical race moments during commercials. The new format will debut with the Coke Zero Sugar 400 at Daytona, followed by races at Atlanta and Talladega. NBC's move is part of broader efforts to improve viewership as NASCAR considers future streaming options. Additionally, Austin Hill and Jeremy Clements will be notable participants in the Xfinity Series race at Daytona.