Taylor Swift Boosts Chiefs’ Strategy and Viewership

Patrick Mahomes, quarterback for the Kansas City Chiefs, has shared that Taylor Swift has taken an active interest in football, even going as far as drawing up plays for the team. Swift's relationship with Chiefs tight end Travis Kelce has notably increased female viewership of NFL games and has been praised by Mahomes for encouraging young girls to engage with the sport. Mahomes described Swift as genuine and knowledgeable, potentially hinting that some of her play designs might be used in future games. Swift's presence has not only brought new fans to the stadium but also significant social media growth for the Chiefs.