Bella Hadid Criticizes Adidas Munich Olympics Campaign

Bella Hadid publicly expressed her regret and disappointment over her involvement in Adidas' 'SL72' campaign, which unintentionally referenced the tragic events of the 1972 Munich Olympics, where 11 Israeli athletes were killed by Palestinian terrorists. She stated that she was unaware of the historical connection prior to the campaign's release and emphasized that she would never participate in projects linked to such tragedies. Following backlash, Adidas has apologized and announced plans to revise the campaign, which has seen a significant increase in negative sentiment online, with calls for boycotts emerging. Hadid also condemned any association between the liberation of the Palestinian people and terrorism, asserting that her heritage encompasses more than the recent controversy. Social media discussions have largely supported Hadid while criticizing Adidas for its handling of the situation. The model's public statement reflects a commitment to speak out against hate and underscores the complexities surrounding her identity and activism.