Apple has announced significant changes to its App Store policies in response to accusations from the European Union (EU) that it violated the Digital Markets Act (DMA). The EU's antitrust regulator, the European Commission, stated that Apple had restricted app developers from informing users about cheaper alternative payment options. Starting this fall, developers will be allowed to promote offers outside the App Store and link to external payment systems, though they will incur a new fee structure, including a 5% acquisition fee and a 10% store services fee for certain transactions. The changes aim to provide more flexibility for developers while avoiding hefty penalties from the EU. Apple's compliance with the DMA will be monitored by the Commission, which may impose sanctions if the new measures do not meet regulatory standards. This shift reflects ongoing tensions between tech giants and regulators over app distribution and payment methods.