The beauty industry is increasingly targeting younger demographics, with children as young as six participating in the so-called 'Generation Beauty,' spending substantially on skincare products marketed through social media. This trend is exemplified by a growing baby and child skincare market projected to reach $380 million by 2028, fueled by social media platforms that promote expensive beauty routines. In product reviews, the Current Body LED mask has gained attention for its effectiveness in enhancing skin complexion, while e.l.f. Camo Powder Foundation is praised for its smooth application and buildable coverage, appealing to budget-conscious consumers. Additionally, U Beauty's Super Tinted Serum, although priced at £98, has been recognized for its effective skincare benefits, attracting both luxury and value-seeking customers. Meanwhile, Superdrug offers BOSS Femme Eau de Parfum at a reduced price, highlighting the appeal of budget-friendly beauty finds. Overall, the beauty landscape reflects a blend of luxury and accessibility, with consumers keen on both high-end and affordable options.