Zappfresh Acquires Bonsaro to Expand in West India

Zappfresh, an online meat delivery platform, has acquired Mumbai-based Bonsaro, which specializes in poultry, goat, and seafood, as part of a strategy to enhance its presence in western India. This acquisition allows Zappfresh to take over all operations and assets of Bonsaro, aiming for a revenue target of Rs 160 crore by FY 2025. Founder Deepanshu Manchanda emphasized that the move is crucial for positioning Zappfresh as a pan-India brand, particularly leveraging Mumbai as a significant market. The startup plans to expand into new areas such as Navi Mumbai and Pune within the next year, while committing to a disciplined, city-by-city growth strategy that ensures profitability before entering new markets. Zappfresh has received backing from notable investors, including SIDBI VC and Dabur Family Office, and aims to enhance customer experience and product offerings post-acquisition.