Beyoncé Launches SirDavis Whisky With Moët Hennessy

Beyoncé Knowles-Carter has launched SirDavis Whisky in collaboration with Moët Hennessy, a project that pays homage to her great-grandfather, Davis Hogue, a moonshiner during Prohibition. The whisky is crafted to reflect her appreciation for Japanese whisky and her Texan heritage, featuring a unique mash bill of 51% rye and 49% malted barley. SirDavis represents a first for Moët Hennessy, marking the company's first spirit brand developed entirely in the U.S. Beyoncé described her connection to whisky as 'fated,' aiming to share the confidence and power she derives from quality spirits. The bottle design reflects a blend of femininity and masculinity, embodying Beyoncé's personal aesthetic. SirDavis aims to redefine American whisky and offers a new experience for consumers looking for something distinct in the crowded spirits market.