Consumers express frustration over rising prices as Walmart, Wendy's, and Chipotle face backlash for potential dynamic pricing strategies and perceived deceptive practices. Despite grocery prices only rising by 1% in the past year, food at home costs have surged over 24%, impacting consumer sentiment. Companies are striving to assure customers of the best deals through discounts and promotions amidst a decline in sales due to heightened price sensitivity. While inflation is moderating and job markets remain robust, additional expenses like rent and electricity are straining Americans' budgets, contributing to the ongoing price discontent among consumers.