Harris Launches Ad Campaign on Housing Plan

Vice President Kamala Harris launched a new campaign ad titled 'Full House,' focusing on her plans to address the housing shortage and lower homeownership costs. The 60-second ad, part of a $90 million media strategy, highlights Harris's personal history of growing up as a renter and her mother's decade-long effort to buy a home. Harris proposes building 3 million new housing units over four years and offering first-time homebuyers a $25,000 government grant. The campaign also emphasizes a crackdown on corporate landlords who inflate rental prices. Harris's housing initiatives are positioned as a stark contrast to Republican Donald Trump's policies, which she argues exploit tenants and favor wealthy developers. This comprehensive outreach includes nearly 20 events in battleground states to share her vision directly with voters.